The article is short but shows the improvements Google is making to it Google Now. These updates mark a more user centralized approach. Its be interesting to see how these new functions take advantage of the extensive use of Google+ accounts across multiple sites. The article says one new feature is recommendations for movies and tv shows, showing the Google now will be in some form analyzing user preferences to offer up viable new options for you. This use of AI to improve user experience is the appropriate steps forward for the already capable of customization, Google Now service.