Mobile advertising is becoming more prevalent with every year that passes, and Q3 of this year was no exception to the trend. The reports talked about in this article used “impressions”, or number of times an ad is displayed on a page, to see what mobile device users were doing with their devices. They also determined that Apple topped the list for both manufacturers and devices (as ranked by impressions) with three of the top four devices being Apple products. This study indicates that impressions increased lifestyle and sports applications by six times the usual amount. There are many other interesting numbers talked about in the article, so if you want to know more about this study please click the link to the article below.