mobile news

IronSource Announces KudosKits, Allowing App Users To Show Their Appreciation With Money

Israeli company IronSource has come up with a new way for developers to ask their users for money or other forms of support.

With a KudosKit, instead of requiring users to pay for the app, or for additional content/virtual goods within the app, developers can present them with a screen asking for their support. That can ask users to “buy us a cup of coffee” (make a small donation), Like the app on Facebook, tweet about the app, rate it in the App Store, and more.

In some ways, it’s similar to the “tip jar” widgets that you’ll see on some websites, but customized for mobile. And with the underlying analytics technology, IronSource Chief Design Officer Dan Greenberg said his team is “100 percent focused on making this work.” Specifically, he said the KudosKits can identify the most effective points in the app to ask for support, direct requests at specific user segments (so loyal users see the message while first-time users don’t), and localize the messages in different geographies.

Six months of early usage are promising, with 700,000 users donating a total of $1.2 million. The KudosKits have supposedly seen an 0.58 percent conversion rate to paid “appreciations”, with an average appreciation size of $2.10.

IronSource uses a revenue sharing agreement with the app developers to make a profit from the KudosKit technology.

This KudosKit technology could provide an important revenue tool for app developers as one of their main struggles is with generating profit from the users of their mobile applications. This struggle is due to the ineffective targeting and advertising tools mobile developers currently have to use on the mobile apps users’.

The KudosKit technology appears to be similar to the user analytics technology used by Google and other companies for various websites online for managing user-specific targeted advertising.   If this KudosKit software is picked up and used effectively by many mobile application developers, this could allow for more effectively targeted user advertisements & messages within mobile applications .

The KudosKit software could also make it easier for mobile developers to receive money directly from the users’ of their mobile application.

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By Matthew Salava

A senior Information Technology student at FSU. I will be graduating in Spring 2014.

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