Mapquest, previously one of the previous leaders of online mapping, is attempting to recapture users with their new mobile app. The brand still continues, but is barely a shadow of it’s former self. The new app has a much cleaner and pleasing UI. Sadly, there are errors with regards to finding and searching business profiles. Interestingly, they’ve chosen to go the route of paid to remove advertisements.
This is interesting as it marks an attempt by an older former service to recapture users via offering a new improved app. While this shows the possibility of these sorts of tactics to work, sometimes it might be necessary to understand that one’s services may have too much stiff competition. While an interesting attempt, it may lead only to failure.