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Mobile gaming apps developers facing huge problem

The cost of getting a new mobile gamer exceeds the revenue that gamer produces. Super Data estimates that the cost per install (CPI, which is the measure of what it costs in advertising to get a user) was $2.73 for mobile games, compared to an average revenue per user of $1.96. And in the coming holiday season, Super Data estimates that the CPI will be more than double the average revenue per user. Super Data says that for 99 percent of game makers, that’s a problem.

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