According to Brand Keys annual 2013 Holiday Survey, they found that 19% of consumers polled started shopping last month. Which is 5% less than ladt years survey. And the amount people project to spend is 5% than last years results as well. The reasoning for this according to approximately 15000 consumers surveyed claim its due to increased use of mobile outreach and olanning, paired with the numerous amounts of retailer mobile apps. 65% of consumers have already or anticipate they can plan and shop more effectively by finding the best values faster using their mobile device, thus sigsignificantly shortening the time for holiday shopping. Even retailers are feeling no need to rush into holiday advertising.
Read this article to find out more about hoe mobile has changed the shopping paradigm.