Marketers and mobile app developers have come together and developed a new way to help shoppers find what they want for less, or so that’s what consumers think. The incentive to this technique is to allow for more aggressive tracking of consumer behavior. The goal is to moniotr consumers online and off to detrmine what kind of buyer each individual might be and how much they may pay. How do brick and mortar stores get consumers to agree by pushing through their own mobile apps, offering in store Wi Fi so that their moible apps can entice shoppers with coupon deals or ads as they move throughout a store. Not all of the new technology tracking is voluntary, some stores are using heat sensors and monitoring cellphone signals to monitor which aisles attract the most attention.
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