Just this week Google announced the Nexus 5 with it running KitKat, the new Android OS. In this review they talk about how KitKat is changing the game for Android and that it is the first OS to really feel like they incorporate Google the most. It is easy to say, “okay Google…” and give it a command, it is suppose to be better running than Siri on Apple devices. Also the hardware on the Nexus 5 without contract is $350 which is relatively cheaper than the iPhone without contract. KitKat can also run on lower performance hardware which makes it more accessible to people by being able to be on more devices. The Nexus 5 and KitKat are good improvements for Google and is making the Nexus 5 more of a viable option in the smartphone market.