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Pebble is making a better smartwatch than even gadget giants like Samsung and Sony

Pebble unveiled the latest steps in its effort to take over your wrist. It has a new, more powerful developer kit, and it finally supports all of the notifications coming out of iOS. With its latest software updates, the device finally supports all iOS7 notifications, letting it work alongside apps like Google Maps, Uber, and Foursquare to keep owners informed while also staying out of the way. Pebble is also making a strong play for making its smartwatch rival dedicated fitness trackers, too.

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