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Shopping service Sift comes to iPhone, riding high on $2M seed round

Online shopping startup Sift, which just closed a $2 million seed round, simultaneously snubs and relies on retail marketing emails.

The company’s iOS app sifts through the glut of daily marketing emails clogging your inbox and transforms that into a personalized storefront. It also incorporates data it gathers through social media, other publicly available sources, and your browsing history within the app, which launched on iPhone today after arriving on iPad last year.

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