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T-Mobile’s “Uncarrier Revolution” seems to be working for them

T-Mobile began rolling out its Un-carrier offers in March 2013. T-Mobile reported on Tuesday that it had a net gain of more than 1 million customers in the third quarter this year, highlighted by a net gain of 643,000 branded postpaid subscribers. The subscriber additions helped T-Mobile post quarterly revenue of $6.69 billion, which beat the consensus estimate of $6.56 billion. Although the company still posted a net loss of $36 million on the quarter, that is still a significant improvement from Q3 2012 when the carrier posted a net loss of $7.71 billion. T-Mobile, which also said it sold 5.6 million smartphones on the quarter, saw its shares rise by more than 7% in pre-market trading on the news. With the success of our Simple Choice plan and the continued evolution of the Un-carrier strategy, branded postpaid net additions for 2013 are expected to be between 1.6 to 1.8 million, up from the prior guidance of 1.0 to 1.2 million. With this growth, and rate plan migrations, the penetration of Value/Simple Choice plans in the branded postpaid base is projected to be between 65% and 75% by the end of 2013, up from the prior guidance of 60% to 70%.


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