Online apparel store ModCloth is turning to its user data to solve one of the biggest problems with buying clothes online — ordering clothes that fit the first time.
Online shopping is great! No lines, hassle of other rude inconsiderate shoppers, and you can do it straight from the comfort of your own home. Online shopping retailers are a growing industry with more stores and brands pumping out their products through the web.
But, probably the biggest issue that online shopping has is the absence of a fitting room. Yes, we all know our size and know what we probably need, but that can still be a problem with todays fashion begin so different and having so many varieties. We all have ordered something that doesn’t fit, and that just presents more problems.