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Urban Airship Reveals New Tech for Reduced Loading Times of Rich Media on Mobile

Mobile relationship management company Urban Airship has today revealed new technology aimed at decreasing the load time of rich media on mobile devices and increasing the speed of campaign execution for advertisers.

Through its cloud platform and “proprietary, mobile-optimized content delivery techniques,” developers utilizing Urban Airship claims to be able to serve rich media 38 to 58 percent faster than through traditional methods, which can equate to a one to two second reduction in loading time experienced by app users. In addition, Urban Airship’s platform reduces the need for developers and marketers to utilize their own technical resources to create and launch that rich media.

Urban Airship’s technology also expands to push notifications, in-app messages, Apple Passbook passes and Google Wallet cards. Its technology is responsible for billions of messages delivered each month, across clients including CBS Interactive, Cinemagram and ESPN.

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