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Yahoo CEO Mayer talks mobile forst strategy, design approach

Yahoo is taking a “mobile first” approach to its product strategy, to the point where mobility could reinvent the company, according to CEO Marissa Mayer.

The Internet giant has always offered services that correlate to what people like to do on their phones, Mayer said during an onstage interview Tuesday with Salesforce.com CEO Marc Benioff at the Dreamforce conference in San Francisco. Once you set aside voice and text messaging, phone users are looking up weather forecasts, peering at maps and checking their stock prices, all areas where Yahoo has had popular products, Mayer said.

 

Read the entire article here: http://www.pcworld.com/article/2065220/yahoo-ceo-mayer-talks-mobile-strategy-design-approach.html

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