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5 Tips on Mobile Marketing

This article was written by Michael Dawson, the VP of Business Development at Pocket Gems. He gives 5 tips on how to market your mobile app (specifically a game) effectively. This is important advice to take into consideration for those of us looking to pursue a career in this industry and those of us signed up for the advanced course next semester. Below are his 5 tips highlighted in the article:

1. Deploying too many channels at once, and not reassessing your chosen channels

2) Creative assets that are fixed and forgotten

3) Acting as if all players are created equal and that all installs should have the same pric

4) Underestimating the complexity of tracking where customers come from

5) Not knowing if you are marketing profitably

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