Today, Twitter launched new targeted advertising methods on mobile. It’s been in beta but just now became available to the public. The company’s new strategy for targeted advertising tracks what users are searching for and interacting with. A company that wants to advertise to a certain audience just has to search for it on Twitter and then their ads will get directed at these users. Some companies achieved up to 195% higher conversions rates from the change in advertising. It’s a wild success that will only make Twitter better.