This article talks about one of the most essential audience to go after. Children. This new idea by Samsung is to create a safe network of apps where parents can create an account for their children to play educational apps for ages 3-7. Samsung has partnered with Fingerprint to produce this. Parents can receive personalized reports of their child’s activity, adding peace of mind for parents. The service is soon to be released in early 2014 in Southeast Asia, and Oceania. What is incredibly interesting is the fact that Samsung is continuing to find ways to try and keep Apple out of Asia and leave them in the dust in share of the market. I wouldn’t be surprised to see Apple try to do something similar.