1. Big fish, small pond
50 million apps today, stand out in the crowd!
2. Mobile is really, really, really big
There are currently almost 6 billion people who have mobile phones. According to the article that means there’s alto of app buyers!
3. Ready, Fire, Aim
Choosing your target market is as important as building your game, utility, or widget. And diversity in the mobile marketplace means you have options.
4. Money, money, money
Platform choices also provide space for easy monetization experiments.
5. Think different
What can you do on one platform that is totally impossible on another? That’s a potential niche to attack.
Read More at :http://venturebeat.com/2012/04/16/5-reasons-mobile-fragmentation-is-actually-good-for-app-developers/