This article talks about one of the most essential audience to go after. Children. This new idea by Samsung is to create a safe network of apps where parents can create an account for their children to play educational apps for ages 3-7. Samsung has partnered with Fingerprint to produce this. Parents can receive personalized reports of their child’s activity, adding peace of mind for parents. The service is soon to be released in early 2014 in Southeast Asia, and Oceania. What is incredibly interesting is the fact that Samsung is continuing to find ways to try and keep Apple out of Asia and leave them in the dust in share of the market. I wouldn’t be surprised to see Apple try to do something similar.
In our class, we have talked about how users creating their own content is quite popular because of mobile. Someone can take a picture of a plate of food at a decent angle, put a filter on it, and reap the benefits of their “art” through instagram. Now this article talks about how brands are doing just about the same thing with their products/services, to get potential customers to see their advertising and increase exposure.
In class we talk about how expensive creating a mobile app can be. This article talks about how hard and costly it is to create a game app, get users, and then keep users.
This article talks about what users have spent their time on with their mobile devices. In this class, usability is an important topic, and if we know what people use mobile for, we can make money. http://venturebeat.com/2013/11/26/here-is-what-people-did-on-mobile-devices-in-q3-by-number-of-impressions-report/
This article talks about how Dropbox has released an update to their app for the new iOS. Which might be an effort to keep users from switching to skydrive or google drive. We talk about how important interfaces and usability are in order to keep users involved.
Spark is a Chrome app IDE(integrated development environment). This allows users to create chrome apps much quicker than before. In this class, we talk about how users are creating more content than ever before. Spark gives them greater capabilities to do so.
This article talks about an update to the Google Now feature that is available for Android users for the time being. The update is meant to make the feature more like Siri from iOS.
This article talks about how Android revenues for tablets have eclipsed iPad revenues over the third quarter.
This article talks about the funding received by AppBoy- a service designed to keep users involved with any particular app. Appboy received 7.6 million to expand it’s services. In this class we talk about how important it is to keep users involved with your app with an enticing OOBE. It seems as though Appboy intends to mitigate the effect of the OOBE. With different tactics designed to keep users, app developers will be able to experiment more with their OOBE.
This article gives a few reasons as to why Vine is still somewhat popular even after Instagram added a video feature. Both platforms offer a different user experience and many seem to simply prefer Vine.
This article talks about a new patent by Apple which is a plan for a solar powered charger. The plans however, aren’t sleek and slim as you would expect from Apple. Instead of incorporating something within an iPhone to use solar power to charge, the plan seems to be an external solar panel that connects to the phone to increase battery levels. It will be interesting to see where this goes. Several smaller companies have come up with a sleeker option for using solar energy with smart devices. The article talks about a few of them and possible solutions. We’ll just need to wait and see what happens!
This article states that Android carries 81% of the global market share of smartphone users, obtained by global phone shipment data during the third quarter. The article states that Apple had around 13% of global market share and attributes that to the lack of a cheaper option and the wait for the iPhone 5s. People were simply waiting which deflated the numbers. The article also states Windows phone had the most growth over the quarter, which is interesting because of the usability and interface issues we have talked about in class.
This article talks about an app used as a point of sale interface. The app allows a business employee to take a picture of a paying customers card. The card info is then encrypted and the transaction is made. This app specifically goes after a niche market, one where tablet POS would not be efficient and when the user lacks a dongle for Square. It also offers lower transaction rates.
Interesting to see where this will go.
This article talks about the huge amounts of money being invested into the mobile development market.Over 1.12 billion this last quarter. This is evidence that mobile is not going away.
Read more at http://venturebeat.com/2013/10/24/mobile-tech-just-had-its-biggest-financing-quarter-ever/#djU5FdI58EQApYu0.99
This article discusses an app created by Roambi. The app allows you capture data from spreadsheets and other documents in order to visualize it for yourself and others. The article talks about how the app is focusing on skeumorphics and the flat design of iOS7, something that we talked about in class. The app also talks about the whole design process for iOS7, how Roambi rebuilt the app in order to provide the best UI possible. A thing that I found interesting was the precision required in when to release the app. Roambi has waited to release the app because they want users to become accustomed to the new interface of the mobile operating system. Although there is a rush to quickly optimize apps, Roambi is taking their time in order to provide the best.
This article is quite interesting. It talks about the number of parents who go through their childrens smartphones and how many track their kids using their mobile devices. The article states that 65% of parents with children between 8-12 that have smartphones, look through their phone. Which I think should be higher because they are 8-12 year olds who don’t need a personal mobile device in the first place. The article goes into some more data about what children use smartphones and other mobile technologies for and how parents deal with them. The data in this article presents an interesting thought. How have parenting styles, and the relationship between parents and their children changed through the development of mobile technology.
This article talks about how Amazon has released a new service. This gives online shoppers the option to log into their amazon account and pay through it. Entering billing information adds extra steps to the process of purchasing things over the web although necessary. Paypal has already offered this service, but what is different is the fact that Amazon already has users that shop at their site. The accounts are already there. Users need not have both when they can simply shop on Amazon and participating sites with an Amazon account. In designing UI we talk about how we only want to eliminate steps not increase the number of steps to complete a task. Amazon’s service seems to decrease the number of steps. This is also applicable to mobile development. Users can make purchases faster as entering billing information can be more of a pain on mobile.
This article talks about an app called Cameo. This app for iOS is similar to vine where users can make six second clips of whatever they’d like. How is it different? Cameo zaps your video to the cloud and removes it from local storage on your phone. You have the capability to do some basic editing and can string six second clips together into a two minute clip. The rendering is done on Cameo’s servers so no more waiting like in the iMovie App. Since it is on the cloud you can also collaborate with up to three other users. In these days we know that user created content is everywhere. Cameo gives users another option when they want to create.
Snapchat is known for doing a few simple things and doing them very well. Snapchat has created a new feature called Snapchat Stories. Stories allows the user to string together a series of snapped pictures and clips. These user creations last for 24 hours and are viewable by all of the user’s friends(if they allow them to view). The feature is seen as a way for businesses to reach users and for Snapchat to make money. Businesses will create their own content and push it to users. Whether this departure from the simplicity that we have come to know from Snapchat will actually succeed is to be determined. The Stories feature will be available for iOS and Android users.
This article details the nearly 20 million dollars raised by Leaf a company that creates custom Point of Sale tablets. That’s right, their own tablets specifically for point of sale operations. Leaf claims that since the tablets themselves are geared for POS that they are better equipped for small business needs. Leaf’s tablets also include data analytics that are garnered from everyday use of the POS. This seems to be one of their selling points along with it’s supposed integration with third party applications.
DoubleDutch is a company that claims to have an app that will help spur audience participation and activity during events. This seems like a great idea because of how limited interaction can be during lectures and presentation. The app reportedly adds features like sharing schedules and contacts so audience members can connect more easily. The article does not detail which OS the app is built for, so it is not clear when this app will become available.
This article details a new effort by Samsung called the Samsung Solutions Exchange. This is a setup where enterprises that are adopting Android technology can gain access to over 1000 “enterprise” APIs, a market where third party developers can connect to business leaders and and access to the Android SDK. This seems to be Samsung’s next move in the constant tug of war with Apple. Samsung is going after business owners this time around, rather than everyday smartphone users. Will it work?
This article provides information on the growth of a company called App Annie. The company combines two of our most revered buzz phrases – mobile apps and analytics. App Annie provides several tools that provide analysis of a publishers’ apps and the app markets themselves.
Snapchat is a heavy hitter because of the simplicity it offers. There are several apps that do similar things(send a picture/video with a time limit to friends, after the time limit the message is gone). This app called Wickr offers extra features (sending more than one picture, longer videos, etc.). It separates itself from Snapchat with its focus on end to end encryption and user anonymity. Whether or not these features translate into users is yet to be seen.
Crowdfunding. It’s what all the cool kids are doing. This article talks about the announcement by Crowdtilt of an app that allows a user to create a crowdfunding campaign right from their mobile device. Crowdtilt touts that this app is the first full featured crowdfunding app. However, this article does not mention which platform it will be on or even a ballpark release date. Crowdfunding seems to be quite popular and building an app with the purpose of crowdfunding seems to be a good move. We’ll see.
This article talks about how Apple is behind Samsung in mobile internet accessing devices. In class we talked about how Android dominates the global market for several reasons while Apple is behind in tapping Eastern markets. The article speculates about the new iPhone 5c and it’s possible global implications. It also mentions our friends Blackberry and Nokia and their positions throughout the world.
As one could tell from my previous post, it’s opening weekend for NFL football. This article reveals some data provided by a survey from Burst Media. Some of the data pertains to how American men (the main commercial focus of the NFL) look up sports information( game scores, player reports, fantasy football scores) on their mobile devices. As the number of owned mobile devices inevitably increases, marketing will become more focused on getting people to use their mobile devices for sports info. Which is where developers come in to the picture.
Let’s face it. We all love us some NFL football. We throw our money on tickets, jerseys, and cable subscriptions every September with the idea that our sport will last forever. Unfortunately with the spike of concussions and player lawsuits, our sport is in danger and any method we can use to protect our athletes and consequently, the livelihood of our sport should be sought out.