mobile news

Last Call: Microsoft To Shutdown Windows Mobile Marketplace in May

As of May 9th,  Windows Phone Marketplace will be shut down. Have no fear applications that where already downloaded will still be functional, but users will no longer have access to software updates for those applications. After the rumors of the Windows Phone phase out, suspicions where confirmed with an email to current users yesterday, urging the review of any applications that they may have and to ensure that all updates where indeed installed. This email also revealed that the support for any of these applications will be terminated come the first of next year.

check out the article here.

Last Call: Microsoft To Shutdown Windows Mobile Marketplace in May

On July 15, 2011, Microsoft closed the Windows Mobile Marketplace Web site as part of its Windows Mobile phase-out plans. Since then, Windows Mobile Marketplace has been available only via Windows Mobile devices. After May 9, the service will be completely inaccessible.

“Beginning May 9, 2012, the Windows Mobile 6.x Marketplace service will no longer be available. Starting on this date, Windows Mobile 6.x users will no longer be able to browse, buy or download applications directly on their Windows Mobile 6.x phones using the Windows Mobile 6.x Marketplace application and service,” Microsoft said in an e-mail dated March 8 to current Windows Mobile users.

Windows Mobile is the predecessor of Microsoft’s current flagship smartphone platform, Windows Phone, which uses the Windows Phone Marketplace to download apps. Microsoft began releasing the details of its plan to phase out Windows Mobile last June. Support for Windows Mobile 6.x users will end on Jan. 8, 2013, Microsoft confirmed at the time. Additionally, hardware partners will stop distributing Windows Mobile 6.x devices on Oct. 31, 2013, and Windows Embedded Handheld devices running Windows Mobile 6.x on April 30, 2017.

“Microsoft recommends you review the applications or games installed on your Windows Mobile 6.x phone and install any available updates in advance of the Windows Mobile 6.x Marketplace service shut-down on May 9, 2012,” the letter said.

While apps that have already been downloaded will continue to work after May 9, users will not have access to updates after that. However, Microsoft said third-party developers and marketplaces may still continue to provide Windows Mobile 6.x apps.

Microsoft cautioned that doing either a hard reset or a wipe of a Windows Mobile device would erase all data from the phone, including apps downloaded from the Windows Mobile Marketplace.

A Microsoft spokesperson said in an e-mail that the shuttering of Windows Mobile Marketplace is representative of Microsoft’s “intent to begin transitioning engineering and support resources from older Windows Mobile 6.x based services to Windows Phone. This is a natural evolution as Microsoft invests in newer and better experiences for Windows Phone customers.”


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Flurry Introduces Flurry AppSpot, the Platform for App Advertising

Flurry, a company that is well established in the mobile application world for their analytics, has announced the launch of another mobile application tool. This time it is more geared towards those companies using the mobile app world as a source of advertisement. Flurry AppSpot allows advertisers to ensure that their advertisement is being placed in the most ideal spots for optimal coverage of the target audience. This service also includes free ad servicing and even mediation. Flurry hopes that this development will allow for greater advancements in the advertising realm of mobile applications, as well as close the daunting gap between what is being spent in advertising in traditional media and what is currently being spent in new age advertising, such as mobile applications.


Check out the article here.

Flurry Introduces Flurry AppSpot, the Platform for App Advertising

 Flurry, the leader in mobile app audience acquisition, measurement and monetization services, today announced the release of Flurry AppSpot, the first data-powered app advertising platform.  The platform delivers agency-grade targeting, serving and reporting.  Built with powerful audience segmentation at its core, Flurry AppSpot enables publishers to unlock the full value of their ad inventory.

Flurry AppSpot is super-powered by Flurry Analytics data from over 160,000 applications across more than 500 million devices. This provides publishers the ability to segment their audience and sell higher-value, targeted campaigns to advertisers, including agencies, direct advertisers and advertising networks.  Advertisers can target the segments that matter most to them, ensuring more effective campaigns.

Launching concurrently with Flurry AppSpot is a slate of premium services ranging from assisted media sales to managed yield optimization.  Combined, these services maximize publisher ad revenue while reducing media sales and ad operations costs.  Additionally, all adserving and mediation is completely free, with no limits on volume.

“Compared to online advertising, mobile app advertising can be simpler, better and more powerful,” said Simon Khalaf, president and chief executive officer of Flurry. “In online, there are simply too many moving parts between the advertiser and the publisher, including ad servers, ad exchanges, supply side platforms, demand side platforms and data management platforms. In the app advertising world, Flurry AppSpot delivers an optimal path between advertisers and publishers, adding in ground-breaking targeting and analytics.”

Full Suite of Services to Accelerate Monetization

Flurry services make monetization easier for publishers.  Every publisher is backed by 24/7 support from Flurry’s global services team.  For publishers looking to access big brand and agency budgets without building a large sales team, Flurry offers a Premium Media Sales Service.  Flurry’s global sales team will represent publisher inventory in large-scale guaranteed media buys, allowing publishers to capture more value for their audiences with less effort.

To reduce the burden of manually mediating several networks, Flurry offers Managed Network Optimization. Flurry’s yield management experts will optimize network allocations using advanced targeting and historical hourly payout behavior.

Free Ad Serving and Mediation

Flurry AppSpot delivers a series of industry firsts.  Not only does the platform combine audience targeting with ad serving and network mediation, but also offers its ad serving and mediation completely for free. Only when publishers enable premium targeting for their advertisers does Flurry charge a nominal fee.  With other solutions charging for adserving and mediation, Flurry AppSpot costs less to use, increasing margins for publishers.

“With so many companies vying to claim a part of their success, app publishers pay too much in fees today,” said Rahul Bafna, Flurry senior director of product management.  “Unlike other services, we built Flurry AppSpot so that publishers pay only after Flurry has delivered them additional revenue.  Flurry AppSpot will maximize revenue while minimizing cost.”

Closing the Mobile Advertising Spending Gap

Flurry research reveals that consumer time spent using mobile applications is more than 20 times greater than the relative advertising budget spent on mobile.  While consumer media consumption accounts for 23% of the time among TV, Online, Print, Radio and Mobile, only 1% of total advertising spending is going to Mobile.  A key reason is the lack of insight and targeting afforded to advertisers. With Flurry AppSpot, advertisers now have the ability to target the same audiences on mobile that they do online, and receive on-the-fly reporting about which kinds of consumers interact best with their campaigns.

About Flurry
Flurry increases the size and value of mobile application audiences, with its analytics and advertising network used in more than 160,000 applications across iOS, Android, Blackberry, Windows Phone, J2ME and HTML5 platforms.  Flurry tracks over 30 billion anonymous, aggregated end-user application sessions each month across more than 500 million devices.  Flurry is venture-backed by Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures, Menlo Ventures and First Round Capital.  The company has offices in San Francisco, New York and London.

Note to editors
iOS, iPhone, iPad, Android, Blackberry, Windows Phone, HTML5 and J2ME are trademarks of their respective companies. All other company and product names may be trademarks of the companies with which they are associated.

mobile development

Mobile App Development: 10 Tips for Small Business Owners Mobile App Development: 10 Tips for Small Business Owners Mobile App Development: 10 Tips for Small Business Owners

So in the small business sector it is a necessity to always be on your toes in order to keep up with the corporate world and their ever constant stream of new methods and technologies to reach the public. So what exactly should small business look into in order to ensure that new innovations, such as mobile apps, would ultimately be beneficial and worth while? Mashable collected the lead in mobile apps to show what direction these small business owners should go in the consideration of mobile apps. An incentive  based program, whether by location based check ins or app rewards for constant use of the application in order to encourage constant and reoccurring use. Assess the practicality of the app, perhaps a partnership would be more successful with a pre-existing app.  Ensuring that this in fact solves a problem, like making payments easier with mobile payments. But most important is to have realistic goals for your app, don’t pour your money into an app that only reaches select groups and ultimately wouldn’t achieve the goals you have set.

See the Article here.

Mobile App Development: 10 Tips for Small Business Owners

Apps can be traps. Or specifically, time and money pits. Yet in the increasingly app-friendly world where smartphones and web-enabled devices are essential, many businesses can reap bountiful revenues, reach new markets and garner awareness by hopping on the mobile bandwagon.

That said, a business owner shouldn’t produce any old app, nor can you just throw an app online and hope it will be found. You need to have a plan for development, and a plan for marketing. And once somebody downloads your app, it must provide value — otherwise, you can almost guarantee negative comments and feedback. In short, app development is not for the faint of heart.

To help you maximize your mobile potential, I asked a panel of successful young entrepreneurs what to expect during the app development process, what features are best for your business, and the pitfalls to avoid.

1. Deals and Directions

Have a location-based discount feature — customer has to check in at your location via your app to unlock special pricing.

Oh, and have a “directions” feature so that they can get to your location no matter where they are. “One touch call” and “share it with friends” features also help them connect to you.

– Devesh

2. Create Special Promotions

One way to get more sales is by creating an in-app system that rewards people who use the app well and often.

Offer them special deals, discounts, and such. This will help increase loyalty and engagement while also boosting your sales.

– Danny WongBlank Label Group, Inc

3. Forget About It

… I think in the vast majority of cases, this is not an investment that will pay [off] unless you can provide massive value through the app and invest significant money in online marketing to drive downloads.

Instead, I would focus on partnerships with local Groupon and LivingSocial-type sites, Facebook Places, Google Places, DealMap, and LevelUp.

– Matt Mickiewicz99designs

4. Does It Solve a Problem?

Make sure when you create an app that it somehow solves a problem and serves a niche.

People like to use apps that serve a purpose whether it’s information driven, makes them laugh, helps with productivity, etc. When creating an app, think about what you would want out of the app if you were the customer.

– Ashley BodiBusiness Beware

5. Mobile Payments Are The Next Big Thing

Mobile payments are going to be huge and you have the opportunity to let customers pay with their smart phones before your competitors do.

Check out Square and Intuit GoPayment to see how mobile payment processing works and whether it’s right for you. Promoting that you accept mobile payments will surely show your customers that you’re innovative and ahead of the curve.

– Natalie

6. Social Media-Friendly Apps

I would recommend including social media engagement where real-time interaction is built into the app. This could include live Facebook or Twitter streams.

Also strive to build an app that creates real community amongst your fan base. Allow them to meet each other virtually and build stronger brand evangelists to not only use your app but spread the word about your business! Be social media friendly.

– Kris RubyRuby Media Group

7. Give Them Magical Powers

Before you start building an app, make sure you’re not just summarizing your webpage.

Rather, give your customers some kind of magical power to interact with your business with only a few taps. For inspiration, check out how Starbucks lets you interact with Starbucks loyalty cards, while Chipotle lets you almost instantly place an order for pickup.

– Jeffrey PowersOccipital

8. Make It Share Worthy

An app isn’t very effective if only a handful of people are using it.

Build in benefits and features that inspire sharing. People are inclined to share things that are useful. Be sure your app solves a problem your clients have.

– Lisa Nicole BellInspired Life Media Group

9. Focus on Your Audience’s Needs

Ask yourself one simple question: What’s in it for my customer? Why would they want your app?

Does it give them coupons, specials, discounts, behind-the-scenes access, exclusive opportunities? If so, now we’re talking. Reward them, and they shall reward you with their presence.

– Adam GilbertMy Body Tutor

10. Prepare For the Worst

First things first, you need to assume your app will get denied and plan an extra two to three months in the approval process.

This isn’t a joke. Your app should be dead-simple to use, should be intuitive to any user and if possible, let them share their experience with friends. One-click purchasing, send to a friend and push notifications for new updates are key features for any good retail app.

– Jason

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Is Developing a Mobile App Worth the Cost?

So with new technologies sprouting up very where, business often don’t know where to start, and if they do they tend to turn to the constant business solution of ‘iPhone Applications’. But is it worth it? Arron Maxwell argues that even with all of the pros of native application creation, including marketing and consumer outreach, ultimately the math doesn’t allow for too much success. Maxwell argues that mobile websites reach a wider variety of people per the dollar put into the project.

See the article’s source here.


Is Developing a Mobile App Worth the Cost?

The difficulty is that there are many facets of mobile technology. Apps, websites and SMS form the broad foundation. But mobile payments and advertising are rich topics on their own. Where do you focus first?

For many companies, the answer has been “an iPhone app” (notice I said iPhone app, not mobile app. More on that later). But people have also been looking into mobile-optimized websites. That has led to a kind of debate in some circles about which is more important. If you’re going to only do one, is it better to make a mobile app or a mobile website?

Apps have one clear advantage. In general, a well-made app can provide a far better user experience than even the best mobile websites are capable of right now. I don’t think this is controversial.

Really, though, what I often see missing from such discussions is cost. It’s often not that hard to make a web app that will work well on most smartphones (depending on the nature of the app — things like graphics-intensive games being an exception, etc.).

But making just a native iPhone app is usually harder than making an equivalent cross-platform web app. And if you want Android and BlackBerry users to be able to have a native app, too, you often have to build each platform from scratch.

Types of Apps

Let’s make an important distinction here. Apps can be divided into:

  • Those that are meant to directly generate income, and
  • Those that are built for purposes of marketing, branding, or customer service.

The first type is the topic of all those heartwarming stories about some enterprising developer creating an iPhone app in his spare time, from which he is making more than enough to quit his job coding TPS report generators at BoringBigCo. There are also real companies that do create and sell apps, quite successfully. The income comes from charging for the app directly, in-app purchases, and subscriptions, or less directly, through advertising (think Angry Birds on Android).

If you’re charging for your mobile product, a native app is the way to go. A mobile website can’t integrate with iTunes billing, which — in addition to providing a ready market of 125 million mobile users — makes payment a snap. Charging for access to your mobile website will require rolling your own payment solution… a tall order on mobile right now.

While interesting and exciting, this category of mobile app is not really what we’re talking about in this article. What’s relevant is when companies produce apps in the second category, for the purposes of marketing, branding or customer service. Good examples are the Starbucks or Target Stores apps.

These are normally free, since the whole point is to get them distributed as widely as possible. And that changes the discussion completely. If we make an app, how many prospects and customers will it reach? That puts a ceiling on the potential success of the app as a marketing channel.

The Reach Of Different Mobile Channels

From a pure “how many prospects can I reach” perspective, the best mobile marketing tool is text messaging. About 68% percent of American cell phone subscribers sent a text message in late 2010, according to comScore’s mobile market share report.

Of course, you can do things with apps and websites that you can’t do with SMS. So how many people can you reach with an app? And how many with a mobile website?

For mobile websites, it’s easy. The best indicator is how many people actually browse the web on their mobile phones. As of late 2010, it’s currently over 36% of all U.S. mobile phone subscribers. So, about one half as many people as you can reach with a text message.

There is more to the story for apps. I was at the San Francisco de Young museum a couple of weeks ago. They threw a little shindig to celebrate the release of their official mobile app.

The only hitch: You could only install it if you had an iPhone. Those of us with Androids and BlackBerrys couldn’t play. That reflects a current reality with apps. An iPhone app only works on, well, iPhones. Your app has to be made separately for each platform.

In North America, the most important smartphone platforms right now are iOS, Android, and BlackBerry. How many mobile users are on each? Here are the ratios in the U.S., as a percentage of all mobile phone users, for the last quarter of 2010:

  • iPhone: 6.75%
  • Android: 7.75%
  • BlackBerry: 8.53%
  • TOTAL: 23.0%

In other words, if you decide to only make an iPhone app, fewer than 7% of all mobile phone users will be able to use it. If the app’s primary purpose is marketing, you’ll need to decide whether this reach is big enough to be worth it.

And if you develop three different apps to cover these three most common platforms, you’re going to potentially triple your cost. All so you can reach only a fraction of the number of people you can get with a mobile website.

To make things worse, I’m ignoring Windows Phone 7. A year from now it may have a very significant market share, thanks to Microsoft’s joint venture with Nokia. Most mobile websites will work fine on the new Nokia/WP7 phones the day they are released. But creating and pushing out a Silverlight mobile app is no small task.

Apps Aren’t Free

The costs for this can add up. There’s no such thing as a “typical” app, so it’s hard to give a meaningful average cost. But as a general working figure, we can say it costs at least $30,000 to design, implement and deploy a brand-quality iPhone app. I haven’t found published studies for the equivalent costs for Android and BlackBerry, but since the device fragmentation is greater, it would makes sense that the costs are at least similar.

All the above means that, at the end of the day, creating a set of mobile native apps that reach, say, 80% of smartphone users is going to be far more expensive than creating a mobile web app that reaches 90% of smartphone users. I don’t even mean twice the cost; I mean more like five, maybe even ten times the cost.

In many situations, that’s acceptable. As noted, sometimes you want to do things that just aren’t possible with a mobile website, at least with good quality. Or maybe it is possible, but you know you can create something of better quality with a native app, so that the result is more engaging. For enterprise-scale organizations like consumer banks and nationwide retail stores, they have the capital, and the ROI justifies it. But if your budget for mobile is under $100,000, it may not be a good approach.

How does a mobile website compare in cost? I haven’t found any published study of the typical cost for mobile web design and development. But from my experience running a company that does just that, I can tell you that it’s almost always less than the $30,000 for an “average” iPhone app.

What’s the ROI?

Given all this, how many prospects will a venture reach per dollar? At a conservative estimate of 234 million U.S. adults with mobile phones, here’s the breakdown:





In other words, you can reach nearly five times as many people per dollar invested with a mobile website rather than a native mobile app. And that’s conservative, assuming it costs just the same to create the BlackBerry app as it does to create the iPhone app (it doesn’t), or that a mobile website will cost the same as an equivalent iPhone app (generally, not even close).

Does this mean you shouldn’t do an app? Of course not. There are many other factors involved. If an app user converts 10 times more frequently, for example, the difference is more than justified. But that’s a big hurdle to clear. And if you want to reach users across more than one mobile platform, you have to consider the extra capital investment as well.

Whether you go with a mobile website, a native mobile app, or both, you’ll probably benefit. The continued mobile explosion will make sure of that. Just take care that you get the most bang for your buck by doing what’s best for your business.

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How to Promote and Advertise Your Mobile App

With the growing market of mobile apps growing at such a high rate, it is an utmost importance to ensure that you market and advertise your new app in order for it to be a success. And the opportunities are endless for this sector of advertisement, but there are three main target areas to make sure these ads are successful. Brand, Buzz and Balanced Opportunity. Within the brand, it is essential to establish a brand around your company. A brand in the sense that you reach out to your traditional brand users to let them know you have developed the app. And then creating a personality around your app for the new users that have never heard of your company. Next within buzz, it is important to build a consumer audience, and doing this through heavily utilized social media outlets, like Twitter or Facebook. After all without buzz there is no engagement or revenue for an app. Then balanced opportunity it is highly important not to interrupt what a potential user is doing in order to access your app, this is seen as disruptive and often causes other apps to fall short of expectations.


Check out the full article here.

How to Promote and Advertise Your Mobile App

If you have an iPad app, you need to advertise to make sure people know about it. And, just like the traditional world, the ad opportunities are endless. Effectively determining where and how to advertise your app can be tricky if you don’t stop and consider a few key elements. Effective app advertising requires three key areas of focus: brand, buzz and balanced opportunity.

Brand. In the app world, your brand is immediately leveled. Even if your company has the strongest brand name around, in the app world, you face a different world; a new world where a virtual game, that people spend real money on, suddenly has more cache than yours. You need to build an “app brand.” Building an app brand consists of two elements:

  1. Reaching out to your traditional brand followers to let them know you now have a presence as an app.
  2. Creating a personality around your app’s brand and introducing it, for the very first time, to many people who have never heard of you.

Most companies are only focusing on No. 1 – this is a mistake. It is a short-term win, but a long-term loss. The key to success is to invest in both and go way out of your safe zone to find ways to build a brand with a completely new audience.

Buzz. If there is no buzz, there is no engagement and revenue. While many people look to their brand-building efforts to build buzz, the critical key here is to build a consumer audience that is buzzing. This means spending time on the standard locations like Facebook and Twitter, but also hitting the device user forums hard, in addition to any review sites you can find. If you are not spending time or money here, you are missing out. In app buzz building worlds, the blogger and vlogger community may just have hit their sweet spot in earning influence.

Balanced opportunity. This is where your app efforts could fall flat on your face. If you think traditionally here you might just be digging a hole for yourself. Gone are the simple days of selecting sites that match your target audience to advertise on. Gone are the days where email marketing lists have an impact. In the world of app advertisement, you could be throwing your ad dollars away if you don’t consider this one key point.

If you are looking to reach someone who is on a smartphone or a tablet while they are on the smartphone or tablet, do not try to interrupt what they are doing.

That statement may sound silly, but it’s true. Unless you are simply executing a brand campaign, consider what app’s you advertise in and around and how engaged the person is with the app. While you may think your app is perfectly aligned with people who stay at XYZ hotel, you might want to think twice before advertising your app in theirs. Why? Because if you are in the XYZ hotel app you are doing something. You are checking on a reservation, making a reservation, or changing a reservation. This means you will not want to drop what you are doing because you see a shiny object. As an advertiser, seek out those apps that your target audience engages with when they have free time. For example, the weather app. Of course people go there to check the weather, but then they are happy to leave. It’s a perfect time to head to your app.

Creating a strategy that takes advantage of the culture we are building in an app-driven society will propel you light years ahead. It’s not the same as we have gotten used to in online advertising, or our traditional efforts, but it does open up a whole new world of opportunity. Taking time to put effort into your strategy now will pay dividends in the future.

mobile news

How to Launch Your App in an International Market

So basically this article argues that in the process of developing an application, a developer and it’s team should ensure that the application can be implemented on an international level. But how? The author breaks down the process in three phases. The first phase it is suggested that you translate the description in the app store, and utilize universal icons, and keywords to fulfill a wider variety of search queries. The next phase is where the largest plunge, where the translation and the localization of the app takes place. And this isn’t merely translating the words, but this is taking notice of how the target country interacts and uses numeric, date, time and currency formats, symbols, icons, colors, text and graphics. Thus leading into the next phase of internationalization, where your company has a local team there to now deal with all the components of the application specific to that particular country (ie- website, marketing and PR support, customer service support, legal support, etc.).

Check out the full article and author bio here.


How to Launch Your App in an International Market

Many developers create smart, innovative mobile apps that have near-universal appeal, but how broad is too broad?

For instance, developing apps only in English prevents your star power from reaching a global stage. It’s totally fine to start building your mobile app in one language, but if you want to tap the huge international market, you can’t stop there.

How should developers go about taking their apps international? For starters, try this handy guide.

What Countries Should You Aim for First?

In 2011, Apple’s App Store and Google’s Android Market achieved a combined 20 billion downloads. AlthoughChina leads the world’s smartphone market41% of cellphones bought in the U.S. are smartphones. However, eight out of the top 10 largest iPhone and Android markets are not English-speaking, according to Flurry Analytics.

Not only that, Flurry also reveals that there are tons of mobile users around the globe who don’t yet have a smartphone, but could easily afford one, which makes for a huge untapped growth potential. Leading foreign countries in this category are China with 122 million potential smartphone users, India with 75 million, Japan (61 million) and Brazil (34 million).

Taking your app international is no longer just another nice-to-have strategy, but a must-do. Localize your app by adding languages such Chinese, Japanese, German, French, Italian, Russian, Portuguese and Hindi as a critical part of your marketing strategy.

As an independent developer, what are the specific steps you will need to take to set the stage for your global success?

Level 1: Start Small, Then Take a Giant International Leap Forward

You don’t have to start by fully committing all your resources to support an international audience. Kick things off at the most basic level: Simply translating your app market description can be a quick and dirty way to test the water. It’s possible your potential users in Japan don’t know your app exists because they simply don’t perform searches in English.

Also, keep in mind that you need to optimize your app title, market description as well as change log and search keywords based on local language and cultural requirements.

Level 2: Localization – Translating Your App

As soon as you localize your app description, you should start closely monitoring downloads statistics in the associated languages and countries. If you notice a significant increase in downloads, it’s time for you to start thinking about localizing the app itself. Offering your app descriptions in French will likely drive additional downloads, but localization will drive the next level of engagement.

The W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes numeric, date, time and currency formats, symbols, icons, colors, text and graphics.

Keep in mind that localization is not just about translating into different languages. You can’t just plug the app into Google Translate; your audience won’t understand what you want them to do with the app. Specifically, target these areas when localizing to a new language.

  • Text string
  • Metadata
  • Launch tips
  • Push notifications
  • Help tips
  • Privacy policy
  • End user license agreement

Level 3: Internationalization – Building a Local Team

You’ve finished localizing your app into Chinese and are seeing amazing uptake in China. Now it’s time to go even further and start building a team there. You’ll need to dedicate resources to make sure all the elements surrounding your app are fully accessible to an international audience. In other words, you’ll need to internationalize.

Internationalization is the design and development of a mobile app that enables easy localization for target audiences that vary in culture, region or language. We’re no longer talking about source code or app content; we’re talking about everything that surrounds the app. Ideally, local language alternatives for the website, social media and so forth are available for users. In order to do this successfully, you need a dedicated team that can operate at a local level.

Building a team overseas is definitely not a walk in the park. It’s a big commitment and it can take vital resources, but when done right, the returns can be immense. Here is what you need to do to go fully international.

  • Localize your company website or blog.
  • Localize social media marketing strategy.
  • Localize user acquisition strategy.
  • Hire local marketing support.
  • Hire local public relations support.
  • Hire local customer service support.
  • Hire local legal support.
  • Apply for local patent.

Checklist: Going Global To-Dos

To summarize, check off the following items for the three levels of going global.


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Study: iOS apps crash more than Android apps

Just recently a study from Crittercism released the results from a comparison study between Apple’s iOS platform and Google’s Android platform it terms of mobile application crash rates. It was found that iOS’s newest version crashed significantly more than Android’s. 24.68% of the studies’ crashes compared to Android’s 1.04% percent to be exact. However AppAdvice, a Mashable publishing partner, was quick to defend Apple saying that the test were unfair seeing as iOS 5.0.1 is newly released and still has some kinks to be worked out. AppAdvice further defends Apple with Forbes’ statement that hardware still needs to be improved in order for the new Apple OS to be fully successful. Whether that is bad or good, the verdict is still out.
Check out the full article here.
Study: iOS apps crash more than Android apps
Smartphone and computer tablet applications built for Apple’s iOS crash more often than those built for Google’s Android operating system, according to research conducted by Crittercism, a mobile application monitoring company, AppAdvice reported.
The Mashable publishing partner AppAdvice reported the results of the Crittercism study in graphs for readers to interpret, stating the graphics show clearly that fewer mobile applications crash under the Android operating system than under its rival iOS 5.0.1.

But this is probably not all Apple’s fault, according to AppAdvice, because this version of the company’s operating system is new enough that many application software developers have not yet found time enough to tweak their third-party apps into compatibility.

Still, iOS 4.3.3 caused 10.66 percent of the mobile application crashes, though it has been available much longer, the article noted.

Android 4.0.1 accounted for only 1.04 percent of mobile app crashes in the study, appearing stable by comparison with 28.64 percent for iOS 5.0.1, and hardware issues may be partly to blame, according to Forbes, AppAdvice reported.

Users of mobile apps on both operating systems can scan the images and compare the charts with their experiences, then conclude for themselves whether Crittercism’s study brings good news or bad news — or neither.

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SeeTest & the Android multi-device challenge

So the problem with launching an application on the Android platform is that there is upwards of 130 devices that utilize it. With such a large variety of devices, there are bound to be differences of all sorts amongst the devices. Arieli of Experitest, a company that developed a test automation device for numerous smartphone platforms, says that the greatest differences between Android devices can be narrowed down to three factors: 1] Screen Size; 2] Different Android OS Versions; 3] CPU Processing Powers. But how does he suggest you combat this problem? With a two prong approach that combines the ‘Edge Strategy’ and the ‘Commonality Strategy’. The Edge Strategy is described as testing the application on both ends of the spectrum of the Android device list, use a device that has the smallest screen size and oldest OS version paired with a device that has one of the larger screens and the newest OS version. This paired with the Commonality Strategy, where you test the application on the device that your target audience is most likely to have, will allow for your application to have the most success possible on the Android platform.

Check out the full article here.

SeeTest & the Android multi-device challenge

January 10, 2012 — anuragkhode

Guest Post By:- Guy Arieli, CTO of Experitest

Summary: there are many Android devices. When doing mobile test automation – say with SeeTest from Experitest – it is not practical to test ALL devices. The question is then – How to select a small number of Android devices that will enable to identify issues across 99% of ALL Android devices?

In this short article we will suggest two strategies – Edge strategy (testing the most extreme devices) and Commonality strategy (testing the most common, popular devices). Our suggested strategy to obtain optimal results in Android test automation would be a combination of both strategies.

The Challenge – testing thousands of Android devices

The business module behind the Android mobile platform creates huge challenge when you come to test your application. Your application will run on multiple hardware platforms and software versions.

The question is how to set your risk management strategy when you come to select the devices to perform your testing on?

Ideally you would run your entire regression test on all the possible variation of phone model / all Android OS versions / and all vendor firmware versions.

To get an idea of what we are looking at:

As of Q3 2011 there are:

  • ~130 (without tablets) different HW modules.
  • 7 Android Platform versions: 1.5, 1.6, 2.1, 2.2, 2.3, 3.0 and 3.1.
  • The vendor firmware can also vary and can be updated from time to time  – a realistic assumption would be ~2 firmware per device.

So in order to test all the permutations of Android devices we are looking at around 1800 combinations (=130 HW device models x 7 SW OS versions x 2 firmware)

For a full list of devices:

Needless to say this is totally impractical. No mobile automation engineer can seriously target such a large set of devices.

The Solution – identify relevant device factors

 The question then is how to narrow down this huge list of thousands of Android devices and select a subset to test on?

The critical thing when narrowing the list is to identify which factors of the device might affect your application behavior and make sure to cover all the possible permutations of such factors. Tackling the factors instead of the devices themselves enables to narrow down to a subset of say 8 devices and provide coverage for ~90% of the devices.

Following is a list of the factors that can affect your application behavior:

  • Screen size – One of your main concerns is the screen side of the devices that will execute your application. One of the great pitfalls of building an Android application is how to build the view layout so it will render correctly on all screen sizes.The screens sizes can vary from QVGA (240×320), WVGA (480×800), HVGA (320×480), FWVGA (480×854) , in tablets you will   find 1024×600 and what probably will be the standard for tablets 1280×800.So running the same application on 240×320 screens and in the same time on 1280×800 screens is huge challenge.

             To emphasize it please look at the relative size difference (the red rectangular representing the smaller size and the black  presenting the larger size):


  • Android OS versions – The android platform is changing very fast. The difference from version 1.5 to version 2.3 is huge. Lots of new capabilities like graphics HW acceleration were added and can affect your application.
  • CPU – Mobile devices in general are very sensitive to processing power. We can see phones with single core running at 600 MHz to phones that have duel core 1200 MHz.

Two other relevant factors of relatively minor effect are GPU (Low-Medium affect) and Manufacture (Low affect).

The Strategy – combined Edge & Commonality strategy

To reduce the risk you can work in 2 strategies:

  1. Edge Strategy – select phones that have factors that are at the edges of the scale: minimum screen size, maximum screen size, running with OS version of 1.5 and running on the latest version and minimum CPU power.
    As we  combine them together we can end up with 2 devices:
    On the lower end:
    HTC Hero: with android 1.5, 320×480 HVGA screen and 528 MHz Qualcomm CPU

            On the highest end:
             Galaxy Tab 10.1v: with android 3.0, 1280×800 screen and 1000MHz dual core.

        2. Commonality Strategy – analyze what is the probability each phone has to meet your application and select those with the highest probability.The analysis here is more complex and defendant on your application type, region, target age and more.

            There is a huge difference if your application is a business application that is targeted for the US, of if it’s a teenager game for girls    in  Japan.

A combination of the 2 abovementioned strategies will probably give you the best result.

mobile development

Mobile App Development for Business Branding

With the craze of smart-phones, businesses are beginning to realize what great marketing tools mobile applications can be. But at the same time business that are breaking into the app world are expecting an instant return on an investment in mobile applications. However this is not always the case, this article delves into the reasonable expectations of a business’s investment in a mobile application for business branding.

Check out the article here. Press Release

Mobile App Development for Business Branding

Mobile app development can be used for branding of your business. As Smartphones are gaining popularity, the demand for various mobile apps is also increasing.

The Smartphones have open up new areas to be visited by firms and even with the fast growth of the business branding market, it can be said that the true prospective of Smartphones on the market is not comprehended as yet. The surge of gaming market has elite the promotion professionals to use social gaming to set up company popularity. Marketing information are often sent along with the programs and games in a simple way so that clients get the concept, but not irritated by it. When enterprise manufacturers recognized that long-term company technique can be established with mobile applications, the mobile app development obtained size.

How To Lower The Mobile App Development Price To Increase ROI?

The websites are significantly enjoying mobile phone devices as app shops are relatively easy to set-up by devoted designers and mobile phone clients are used to buying from mobile apps shops immediately. Rather than basically avoiding at mobile enhanced websites, now firms want to take one big step ahead and create mobile apps. Just because it is possible, you should not just hurry into a mobile app development company and ask that you need a business app.

The practical knowledge provided by mobile programs is completely different from a mobile website. Apps are highly entertaining and mobile app development features most advanced technology to create programs that really interact with the clients. There is no refusal that your clients will be provided a greater buyer with an amazing new app. However, the price of such an app should be considered before selecting designers to activate on it.

Mobile app development is not affordable. Most entrepreneurs basically think about producing an iPhone app. Even though iPhone is a great mobile phone, there are other mobile phones out there that are still used by an incredible number of clients. If you are just going to focus on iPhone clients with your app, you will just lose an incredible number of clients. At the same time, cross-platform programs are not a solution for all firms. Developing programs that work properly in all systems is very difficult and it certainly happens upon more cost. Experts recommend that you do your research and discover out which phone your prospective visitors like to use. You can then create mobile apps for that foundation and then later discover designers to slot the applying to other systems.

If you want to use mobile app development for business branding, you should understand that the app may not produce immediate earnings. Again, this will depend upon the objective of your app and if it is another app store to sell products, then, it will earn extra earnings. The revenue can’t be confirmed because you can’t control how popular your enterprise app becomes. If the app developed is revolutionary and useful, gradually, mobile phone clients will begin to use it. So, before low into producing an app for your enterprise, you should consider long-term benefits and then decide only if you are ready to wait around to get the comeback

mobile development mobile news

Bitzio, Inc. Launches “Everyone Apps” App Builder

An online tool that allows the everyday technology user to have the capabilities to create their own applications for mobile devices. There must be some flaws right? Well as of now the recently launched tool “Everyone Apps” seems to be the solution to reduce expensive application development fees for the professionals. This tool allows for the development of professional level applications for multiple platforms.


Check out the Article here.


Jan. 26, 2012, 9:15 a.m. EST

Bitzio, Inc. Launches “Everyone Apps” App Builder

New Online Tool Gives App-Building Access to Broad Consumer Market

SAN DIEGO, CALIFORNIA, Jan 26, 2012 (MARKETWIRE via COMTEX) — Bitzio, Inc. (“Bitzio” or “the Company”)BTZO +18.75% has launched Everyone Apps(TM), a new online tool that makes it easy for anyone – from app developers to consumers with no programming experience – to quickly and easily create professional quality mobile applications on multiple platforms.

Everyone Apps is completely new and unique in the area of mobile application builders as it provides a simple and user-friendly mechanism to build apps that have sophisticated back end coding and graphics. With Bitzio’s new online tool, virtually anyone can create a professional, top quality app. Everyone Apps provides the opportunity for ‘everyone’ to build multiple mobile applications on various platforms.

“This is a major product development milestone for Bitzio,” said Amish Shah, the Company’s Chief Product Officer. “We created Everyone Apps in response to overwhelming requests from our online community for something everyone could use to actually build an app before harnessing the power of Bitzio’s unique marketing algorithms.”

Everyone Apps was launched as a limited release on January 21, 2012 to subscribers of Bitzio’s Appcode, an educational series and step-by-step program for app developers on how to develop a sustainable mobile application business. Within 30 minutes of the online launch of Everyone Apps, several new apps were created. In its first 48 hours alone, Everyone Apps was used to build 80 new, high quality apps for the iPhone and Android platforms.

Everyone Apps is one of the first major tools in the rollout of the Bitzio platform; a suite of tools, processes and methodologies that enables app developers to create, market and monetize their apps.

“Our international development team worked extremely hard and effectively together to refine this tool for app developers, creating over 600 new apps for Bitzio in the process,” said Shah. “We continue to improve Everyone Apps as we receive valuable feedback from our limited release community and are excited about the product’s incredible potential. We look forward to the next stage as we get ready to release this new and unique online tool on a global scale.”

About Bitzio, Inc.

Bitzio’s mission is to help mobile app developers get the full potential of their mobile apps by increasing consumer reach, conversion rates and bottom line profitability. Bitzio’s strategic arsenal of methodologies and technologies allows mobile app developers to quickly develop, market and monetize their apps. Our goal is to be responsible for the download of 1 billion apps by 2014. For more information on the company, visit us at . To learn more about Bitzio, watch our new video.

Bitzio and Everyone Apps are trademarks of Bitzio, Inc. All other companies and products listed herein are trademarks or registered trademarks of their respective holders.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to earnings expectations for the 4th quarter and the full fiscal year; The terms and phrases “goal”, “commitment”, “guidance”, “expects”, “would”, “will”, “continuing”, “drive”, “believes”, “indicate”, “look forward”, “grow”, “outlook”, “forecasts”, and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances, including but not limited to general economic conditions, Bitzio’s expectations regarding its business, strategy and prospects, and Bitzio’s confidence in the cash flow generation of its business. Many factors could cause Bitzio’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation: risks related to competition; Bitzio’s reliance on key personnel; Bitzio’s ability to maintain and enhance its brand; and difficulties in forecasting Bitzio’s financial results, particularly over longer periods given the rapid technological changes, competition and short product life cycles that characterize the mobile application industry. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth Bitzio’s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at or ). These factors should be considered carefully, and readers should not place undue reliance on Bitzio’s forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

        For Investor Inquiries:
        Mark Bernhard
        Capital Group Communications, Inc.

        For Media Inquiries:
        Phoebe Yong
        Magnolia Communications

SOURCE: Bitzio, Inc.

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