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Twitter Now Allowing Targeted Advertising By WiFi Connection, OS Version, and Mobile Device.

Twitter is joining the likes of Facebook and Google when it comes to selling more personalized advertising. The company is allowing advertisers to target ads by mobile device, WiFi connectivity, and the version of what OS they are using. Twitter already allows targeting by other demographics; however this more specialized advertising will allow companies to dedicate resources more efficiently.

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Android iOS mobile news

What ads on Instagram will look like

Earlier in the month Instagram announced that it would be officially introducing ads into it’s previously ad-free mobile app. It was a matter of time before this would happen, considering the popularity of the mobile application and its potential to earn revenue. This article shows a preview of what ads will look like on Instagram. There have been many concerns about how these ads will affect the user experience in the app. The company states “We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community.” The sample image in the article shows a “sponsored” stamp up in the corner where the timestamp would usually be. Instagram seems to be concerned with the issue that the public typically despises ads, so hopefully they tread carefully in this area of business.

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Selling Secrets of Phone Users to Advertisers

The market of targeted advertising based on information gathered by companies that track mobile phone user activity is expanding. A new way of tracking user information and connecting user activity on multiple devices owned by one specific user has grabbed the attention of companies such as Ford Motor, American Express, Fidelity, Expedia, Quiznos and Groupon. These companies will certainly not be the last to take advantage of the new user tacking methods being developed by advertising services. Recently, these services have developed a way to track your activity on your mobile phone, laptop, tablet, and desktop to come up with a large data set based specifically on one user – you. Based on your searches, use of apps, etc., they can send “hypertargeted ads” to your devices that are exactly what you are looking for. For example, if you’ve been searching for hotels in Hawaii for a family vacation, these services will know that. From there, they will send advertisements for things such as airlines offering flights for a certain price to Hawaii, rental car company advertisements, etc. What does this mean for mobile phone users? More advertisements and less privacy when it comes to using the internet and applications on your devices. Privacy is a huge deal for a lot of users and large companies are paying tons of money for advertising services to impede even more on user privacy as time goes by.

Source: Selling Secrets of Phone Users to Advertisers

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Facebook Tests Silent Auto-Play For User Videos In Mobile Feed

For a small subset of iOS and Android users, Facebook is testing auto-playing user-uploaded videos while scrolling through the mobile feed. The effect is similar to videos in the Instagram feed, as videos play silently until tapped to full-screen. This test could also pave the way for Facebook’s new upcoming video ads. For now, brands and off-Facebook video sources will not auto-play. Facebook’s more heavy-handed video ad unit is expected to launch in October.

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Mobile Ads Are Still Incoming For Instagram’s 150 Million Users (AppAdvice)

Mobile Ads Are Still Incoming For Instagram’s 150 Million Users — AppAdvice.

Instagram recently announced that its user base had reached 150 million. However, with this news came word from the Instagram’s director of business operations who announced that mobile ads are incoming within the next year. This is significant news because the addition of ads can “not only inhibit further adoption of the image hearing service, but present users too, may abandon ship if distracting advertisements invade Instagram’s interface.” It will be interesting to see how Instagram approaches mobile ads and how they choose to integrate them into their existing mobile application. This change in technology is not disruptive technology, mobile applications before Instagram have started out free and then added mobile ads later after the initial release. The addition of mobile ads has the potential to add to the field of mobile technology if Instagram finds a unique way to include ads while still retaining their user base. Finally the addition of ads in Instagram will not significantly change the economic state of mobile technology but would provide profits for Instagram stemming from the initial sales of advertising space.
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Amazon Targets Mobile Apps in Mobile Sales Push

Amazon is now targeting independent mobile apps by offering mobile developers the chance to use its new Mobile Associates API.

Amazon’s Mobile Associates API will allow developers to build relevant Amazon product offerings into their applications. When purchases of those products are made within the mobile applications, the app developers will receive a 6% commission from Amazon.

Amazon hopes that this development will boost its profile in mobile commerce, while providing another revenue stream to app developers by encouraging them to develop apps with in-application purchasing sponsored by Amazon in mind during the app development phase.

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Amazon Targets Mobile Apps in Mobile Sales PushMad Mobile News