App downloads from Google Play are over taking downloads from the App Store by 25% a margin that is quite large when considering the amount of apps downloaded on Apples App Store each day, roughly 45M. Not only is Apple being beat in the number of apps downloaded but they are also beginning to lose their margin in app revenue compared to Google Play. The reason for Apple lacks of maintained prominence is international markets. Googles Android platform is the leading operating system in countries such as Brazil, Russia and India where iOS has less of a hold on the market.
“Freemium iOS apps eclipsed 50 percent mark in the US about a year ago. But in the last year, the momentum behind freemium apps has only grown stronger, according to new data from app analytics firm App Annie.
App Annie Intelligence, which tracks more than 700,000 apps, found that global revenues for freemium apps on iOS have quadrupled over the last 24 months. And for Google Play, worldwide freemium revenues have grown 3.5x in 2012. Now, freemium apps generate 69 percent of the worldwide iOS app revenue and 75 percent of global Android app revenues. Meanwhile, premium app revenue from paid download apps have remained relatively flat over the same periods.
The numbers confirm the trend we’ve been noticing but the fact that there’s been no let up shows just how app developers continue to embrace the freemium model and how those apps continue to bring in more money. We reported two years ago that the 1/3 of the top grossing apps on iOS in the US had moved to the freemium model. By the end of 2011, Distimo reported that about half of the revenue from the 200 top grossing iPhone apps came from freemium app while 65 percent of the revenue from top apps in the Android Market came from freemium apps.
Not every app needs to go freemium. As Flurry recently pointed out, some apps are better suited to that model. For example, apps with high intensity of usage in a short window creates an opportunity for developers to make money though in-app purchases that users can binge on. And for users who come back repeatedly over a long period of time, there’s also a chance to keep selling them on more content and add-on functions. Apps that don’t necessarily hold on to users over a long period of time might monetize better through one-time paid downloads, said Flurry.”
Nokia is pitching its Windows Phones as the best bet for operators and app developers, and to prove it, announced partnerships for new apps with brands including Michelin Travel, Red Bull, Kraft Foods and others. “We’re creating a platform to attract third party developers that’s far friendlier and far more aligned with the interests of operators all over the world” compared to the other leading mobile platforms, said Nokia’s CEO earlier this week.
The idea is that a growing number of people around the world are getting phones but don’t have credit cards. Nokia aims to remove the payment process (at least for now).
Read more of this article at: http://www.itworldcanada.com/news/nokia-appeals-to-mobile-app-developers/144971
The more articles I read, the more I see the same complaint for using iOS. Developers hate jumping through the hoops and customers hate the exclusivity apple mandates from it’s users. I’m not saying apple products will go extinct in the near future, but eventually consumers are going to grow weary of the iron fist apple holds on the market.
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