“Google is today announcing mobile support for its Google Wallet checkout service, whichexpanded to include micropayments for web content earlier this month. At that time, Google said it would allow online shoppers to purchase premium digital content, ideally priced under $1.00, which also included a 30-minute money-back refund. Today, Google is expanding its service yet again to an area that makes even more sense: mobile shopping.
It’s fair to say that Google Wallet hasn’t really gained traction in terms of being an NFC-enabled service for making mobile payments at point-of-sale out in the real world, but frankly, no digital wallet provider has won the mobile payments battle yet. That’s why it’s notable that Google Wallet is now expanding its focus in order to become a more comprehensive digital payments platform which could rival incumbents in this space – like PayPal, for example.
With today’s update, Google says that Google Wallet now supports mobile e-commerce websites which have adopted Google Wallet as a checkout option. Indeed, this is an area that’s still a major pain point for many online retailers. All too often, checkout functionality on mobile isn’t optimized for the small screen, or sometimes, the pages themselves are mobile-friendly in terms of their design, but the checkout process still steps users through so many form fields that the process becomes time-consuming and cumbersome for small keyboards and touchscreens. Google says that currently, 97% of mobile shoppers abandon their carts for this very reason.”