Mobile advertising is becoming more prevalent with every year that passes, and Q3 of this year was no exception to the trend. The reports talked about in this article used “impressions”, or number of times an ad is displayed on a page, to see what mobile device users were doing with their devices. They also determined that Apple topped the list for both manufacturers and devices (as ranked by impressions) with three of the top four devices being Apple products. This study indicates that impressions increased lifestyle and sports applications by six times the usual amount. There are many other interesting numbers talked about in the article, so if you want to know more about this study please click the link to the article below.
Pfizer is one of the largest pharmaceutical companies with a staff of over 90,000 people. In a recent memo posted on Bloomberg,
“Pfizer told employees who use BlackBerry devices to instead get an Apple Inc. phone or one run on Google Inc.’s Android operating system. The drugmaker cited Waterloo, Ontario-based BlackBerry’s declining market share and noted that the company attempted to sell itself.
“In response to declining sales, the company is in a volatile state,” New York-based Pfizer told employees in a memo obtained by Bloomberg News. “We recommend that BlackBerry clients use their BlackBerry devices and plan to migrate to a new device at normal contract expiration.”
This is bad news for Blackberry, but worse things are happening for the company. They recently announced they had $1 billion in unsold products and would have to cut 4,500 jobs. Blackberry is struggling in the industry of mobile technology with little hope to catch up to its competitors.
The number of smartphone sales are increasing world-wide as time goes on. Smartphones now take up 55% of all mobile phone sales in the world. The numbers are only expected to increase further to 60% by 2019 according to Ericsson. This is very promising data that has been released for professionals in the mobile application development field. The opportunities are growing to create an app for smartphone users as smartphone sales rise. Also stated in the article is that video will make up 50% of all mobile traffic in 2019. To read more about this and see the chart displaying past, present, and future data, check out the linked article below.
Gogo is unveiling a new feature for its in air wifi service. Now allowing passengers to send/receive texts and make calls in the air. Although no pricing strategy has been revealed this service will definitely enhance customer experience in the air. The convenience and usability of this new ensures its profitability. The feature however will not be available under 10000 ft despite recent deregulation on electronics by the FAA. It is interesting to see how this new development will impact development of other Gogo project like their recently announced ground-to-orbit service.
Nook has not done well amongst it’s competition with iPads and Kindles. The Nook Glowlight takes the feedback given by its customers and is a device that will hopefully give consumers what they are looking for in an e-reader. Kindles are tied to Amazon’s store, whereas Nook allows people to get their books from a wide range of providers. This paired with the new design will hopefully help them compete better in the marketplace.
Nokia Care US (1, 2) announced today that AT&T has released new software updates for the carrier’s Nokia Lumia 920 and Lumia 820 handsets. Nokia’s so-called “Amber” update introduces Glance, a new feature that displays a clock on the lockscreen, while allowing the device to be awakened with a double tap, as well as Flip to Silence, which mutes incoming calls. This article goes into great detail about that update.
Samsung revealed a phone called the Galaxy Round and it is the first smart phone with a curved screen. It has a 5.7-inch full HD Super AMOLED screen. The new phone’s specs are also dialed up across the board: a cranking new 2.3GHz quad-core processor and 3GB of RAM, a 13-megapixel camera, and the latest version of Android.
The Sunflex Unu is a pretty interesting tablet, starting at $200 for the media edition and at $250 for the gaming edition, i’d say its in the right price range. As far as tablets go, the Unu has a 1.6 GHz quad-core processor, and comes with Android 4.2. However it is more than just a tablet; it comes with a dock that transforms it into an Android game console and a smart TV box, also comes with the TV remote, and the gaming controller. Read more about the Sunflex Unu here.
Production of the iPhone 5c has already been cut in half, now only 150,000 are being made daily. This device was Apple’s attempt to break into the lower cost cell phone market, it is curious why Apple would slow production of this device, when there is clearly a demand for a low cost iPhone.
Mobile phone cameras have been getting better and better over time when it comes to picture quality and usability. Samsung is developing a new phone camera technology that will greatly improve image stabilization issues that cause blurry pictures. Samsung’s new technology reportedly can handle twice the normal amount of shake of current smartphone cameras. Also, this new technology will include the capability to brighten images up to eight times brighter in low-light situations. What does this mean for the world of mobile phones and devices? Blurry pictures will be a thing of that past, which complicates the marketability for devices such as digital cameras and further increases the usability of cameras on smartphones.
The market of targeted advertising based on information gathered by companies that track mobile phone user activity is expanding. A new way of tracking user information and connecting user activity on multiple devices owned by one specific user has grabbed the attention of companies such as Ford Motor, American Express, Fidelity, Expedia, Quiznos and Groupon. These companies will certainly not be the last to take advantage of the new user tacking methods being developed by advertising services. Recently, these services have developed a way to track your activity on your mobile phone, laptop, tablet, and desktop to come up with a large data set based specifically on one user – you. Based on your searches, use of apps, etc., they can send “hypertargeted ads” to your devices that are exactly what you are looking for. For example, if you’ve been searching for hotels in Hawaii for a family vacation, these services will know that. From there, they will send advertisements for things such as airlines offering flights for a certain price to Hawaii, rental car company advertisements, etc. What does this mean for mobile phone users? More advertisements and less privacy when it comes to using the internet and applications on your devices. Privacy is a huge deal for a lot of users and large companies are paying tons of money for advertising services to impede even more on user privacy as time goes by.
Amazon is currently working on developing two new smartphones. One will be a high-end device that includes a 3D-like user interface, while the second will be a mass-market device with a lower cost. This will add to the field of mobile tech development just because of the fact that there will be a new competitor in the smartphone business.
From now until October 7th, Best Buy will give you a $50 gift card when purchasing an iphone 5c. Best Buy has been known to offer iphone deals in the past, but not after only 1 month of being released. Chinese retailers have already started lowering 5c prices in order to sell them. It is possible that Apple didn’t price the 5c aggressively enough.
Along with the release of iOS 7 for its mobile devices, Apple also introduced a major upgrade to its Xcode suite of development tools. Xcode, now in Version 5, consists of a compiler, a linker, a source-code-level debugger, a code analyzer, performance measurement instruments, a simulator, and other utilities, all managed by an IDE. The improvements in the Xcode 5 release should allow you to write better applications for iOS and OS X that are faster and have fewer bugs. This article explains how Xcode 5 makes much better apps for iOS in a very clear and concise manner
Shortly after it’s release, a bug was discovered inside Apple’s brand new iOS 7 operating system, which made it relatively easy to access the photo gallery, some emails, and social networking accounts on a locked iPhone. This article talks about how iOS 7.0.2 update fixes this problem.
Apple’s iOS 7 is plagued with HTML5 defects related to the Web SQL database, home-screen widgets, gestures, and animations. One problem area involves Web SQL permissions not working correctly when trying to expand the database size beyond 5MB. In previous versions of iOS 7, the limit was 50MB, so many apps will now exceed that limit in their database downloads. This article goes into great detail about iOS7’s bad HTML5 functions.
Mobile video is becoming more and more popular and this is good because it is one of the biggest ways to sell ads on mobile devices. Subscriptions and on-demand are becoming a huge part of mobile use. In April 2012, only 20% of U.S. smartphone owners said they watched a video on their phone at least once a month. Only nine months later, in January 2013, that number had shot up to 41%.
Read the entire article here: http://www.businessinsider.com/the-crazy-mobile-video-landscape-2013-9
With the recently released iPhone 5c and iPhone 5s, Apple is also releasing iOS 7 for free download to any user with an iPhone 4 or later model. What does this mean for Apple? Most likely reduced sales of the new iPhone 5c and 5s. I was reading an article earlier talking about how Apple has been silent about their sales numbers for the iPhone 5c, and that is very unlikely of them. In the past, they would boast their sales numbers after the release of a new iPhone model, but this time they have not done that. Everyone that has an iPhone 4 or later can seemingly get a brand new device after downloading iOS 7 with the exception of the new features Apple added into the new iPhone 5s, such as the fingerprint scanner. I was thinking about buying the 5s before reading this article, but after finding out iOS 7 will be available for free download, I have changed my mind like many other users already have.
As we have seen in recent years, sending photos to friends and family through mobile apps such as Snapchat has gained quite a bit of popularity. This article focuses on an app called Wickr that allows users to share text, multiple pictures, short videos, and voice messages to each other that “self-destruct” after a set time up to five days. Wickr released its iOS version of the application in 2012 and today they released the Android version of the application for public use. The one thing this application focuses on is security for its users. It does this through end-to-end encryption which means the message sent between users is never sent to a server. Wickr does not see or store any information regarding the messages sent between users to avoid legal issues. With self-destructing messages that are promised to be completed encrypted, Wickr could be the next big thing when it comes to sharing sensitive information with other people through a mobile application. Not that highly sensitive information should be sent through an application in the first place, but if it must, then Wickr is the application to use.
For the first time in the history of the two platforms, Android now has more quarterly app sales than Apple devices. Android sells approximately 10% more apps, although they still make less total revenue than Apple. It is interesting to note that game sales make up 80% of Android revenue and 75% of Apple revenue, while they only account for 40% of the total app downloads for both.
See the full story here: http://www.geekwire.com/2013/android-leads-ios-app-downloads-apple-king-profits-numbers/
This app simply asks you a few questions in the beginning about yourself such as your GPA, gender, race, state you live in, and grade. Then with that information as well as some other added information such as if you are of a certain religion or involved in sports. All of this information comes together in this application to help identify any scholarships you may be eligible for. Their goal is to aid students in finding scholarships they may not be aware of already. It is also a good application for some people who may have smart phones but limited access to a computer at home.
View the Article Here!
The song was always catchy when I was a kid, but I always stuck with what i knew I loved. Now, however, the choice has seemingly been made for me, and I’m not so reluctant this time, especially after this: “Some brilliant idiot made the Android Kit Kat logo in 3D”
Found via Twitter.
Posted from WordPress for Android
Amazon unveiled its Mobile Associates API in a bid to prompt mobile developers to hawk its physical goods in their apps and games. Do that, and the e-commerce giant will give up to 6 percent cut of the sale. The API, which works with Amazon’s Kindle Fire and Android devices, allows developers to sell a single item within an app or game, showcase a category of goods or bundle a purchase of a physical product, like a toy cannon set, with a digital one, like a game.
Microsoft is updating the recently launched beta of Windows Phone App Studio to improve performance and scalability after the new app development tool crossed 55,000 active projects. The service was launched in a bid by Microsoft in order to increase the number of applications that are available on Windows Phone by allowing all users to create their own apps without writing any code. The service allows users to choose from a number of templates to get started. Then they are able to add content such as images, videos, RSS, and Twitter feeds. Although it is being worked on, the company didn’t provide any details on when Windows Phone App Studio would become generally available.
Apple acquires forty-one new patents from the U.S. Patent and Trademark Office. Among those Apple received is one that would allow Macs to have a Microsoft Kinect-like feature and functionality. This kind of sensory technology could bring Apple the upper hand in upcoming technology.
Mobile network optimization is a good area to go into if you are a startup company. With Amdocs dropping nine figures to buy Actix, it is becoming a good place to make a grand exit. These mobile network optimization companies allow companies to work towards faster speeds and quickly fixing network problems that customers often face.
Five years into the development of Google Chrome, Chrome Web Apps have broken free of the browser and landed on the desktop.
In what’s being described as one of the biggest deals in corporate history, Verizon agreed to pay $130 billion to British telecom Vodafone in order to buy out the multinational’s stake in Verizon Wireless, the second largest wireless operation in the U.S. This will allow Verizon in the long term to reduce operating costs primarily in Great Britain with the acquisition.
Techinsights which is owned by UBM has estimated that it costs Apple about $167.50 for a 16-Gb version of the IPhone 5. This estimate is based on initial information released by Apple on September 12th. Earlier versions of the IPhone such as the 4S cost Apple about $35 less.
Apple plans to sell the new IPhone 5 for approximately $199 which is due to be released on September 21st.
A complete breakdown of the estimated costs to construct the IPhone 5 may be found at the following website:
Motorola unveiled the new RAZR family early this September. They released the RAZR HD, the RAZR HD MAXX, and the M. The M is the most notable of the new RAZR family, it is available this instant for a cost of $99. The M boasts a very thin body and a large screen. It matches up very closely to the proportions of the iPhone 4S. It’s a touch longer, but the two phones have virtually the same thickness and the M is just bit wider. Not everyone is in the market for a $200 smartphone, and the Motorola RAZR M offers a cheaper, quality alternative.
Amazon is rolling out an upgrade for their ‘Silk’ browser that will come on all new Kindle Fires. The browser will be tracking the online behavior of users in order to find sites that are getting an exorbitant amount of hits. Amazon believes that these sites will contain noteworthy information. In addition to the this news, ‘Silk’ will also be accompanied by better page load speeds and a more organized user interface.