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Mobile technology will continue to revolutionise the way we shop

Advances in mobile technology have led to people personalizing their lives to such an extent that we only consume the media we want, read the blogs and tweets we agree with, and visit only the online fashion stores we favour. Nowadays, the mobile phone has become the window to all of our lives, where personal experiences and tastes can be seen in the photos we share, playlists we listen to and the online games we play. The natural extension of this customization of our lives is that, as consumers, we now want to customize the products we purchase too.


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